Chinese innovation catches on
October 30, 2007
The amount of fake foods, drinks and agricultural products being traded worldwide is on the increase according to a new European Commission report on counterfeiting released yesterday by the Organization for Economic Co-operation and Development (OECD). Previously “fakes” only dominated female breast size but now the Chinese are aggressively expanding the fake product category to include food and drink. Some food industry pundits are wary of this trend and cite health risks, but others see food and breast augmentation as a healthy growth industry.
“Silicon breasts, asbestos coffee and antifreeze based Scotch whiskey are keys to a bright new future,” said alternative food and boob expert Bubbles “Juggy” Malone a recent immigrant from China, now living in the U.S. under an assumed name. “And my new company – Trans-World Trans-Food Trans-Gender Inc. (TWTFTGi) – is going to break the mold of the old Kraft and Sara Lee style food conglomerates. TWTFTGi is an extension of new era ethics. Whatever you believe to be true, is true. Whatever sex you believe you are, you are. Whatever you believe is food, is food. We’re in an exciting new era of possibility.”
According to the OECD study, fruit such as kiwis, dried vegetables, milk powder, butter, baby food, instant coffee, alcohol, drinks, confectionery, and hi-bred corn seeds are the most faked items in the sector. The majority of infringements in the food and drink industry involve the misappropriation of trade marks or registered designs, the OECD noted. But food laced with melamine, antifreeze and other products once not considered food has been important to the continued growth of the Chinese food export market. Some consumer advocates have expressed concern.
“I’ve been wary of all kinds of stuff for years, and the bad trends showing up in food now just keeps hitting me in the face the way good news out of Iraq is knocking back Democrats,” said Ralph Nader, consumer advocate and former presidential candidate currently depressed about his hangnails. “I don’t drink much regular Scotch let alone the antifreeze based stuff, but that doesn’t mean it doesn’t bother me. And I can’t find good hand lotion that flat-out stops hangnails. Looks like soaking them in Scotch hasn’t been doing the trick. Must have the wrong fake stuff.”
The European Commission also reported that while the number of cases registered has remained relatively constant in recent years, about 5.2 million items of counterfeited foodstuff, drinks and alcohol were seized in 2005, a 118 per cent increase over 2003.
In other news, Pam Anderson said fakes are nothing to fear and it gets easier to “swap out” real for fake and fake for fake over the years. “It’s all in the getting used to,” she reportedly said. “Accepting volume and size over quality and safety is the key.”
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